no water. just 100% safe skin care.

not your average skin care.

PUR attitude takes a radical new approach to beauty and anti-aging by using our Hyaluronix™ technology to replace the main ingredient found in most skin care products: Water. We are the first and only skin care that self-adjusts to each individual by combining three different molecular weights to increase hydration in up to three layers of the skin without the use of water. We’ve gone even further with our “Safe Beauty Philosophy”by eliminating over 1,300 toxic chemicals from our lab placing our products amongst the safest in the market.

Experience the difference.

Be a part of the safest Skin Care Revolution.

from our humble beginnings.

Founded by leading skin care experts in 2009 as a contract manufacturing firm, our labs have formulated for some of the most prestigious names in the industry.

a proven technology. tried and true.

PUR attitude products are clinically formulated to deliver better-looking skin without the compromise of harsh ingredients.


100% safe and pure ingredients.

The most important ingredients for our skin comes straight from our bodies and from the earth. You simply need the perfect formula.  


our safe beauty philosophy

Did you know? Up to 60% of chemicals in cosmetic products are absorbed by our bodies. In Europe, they banned over 1,300 chemicals because they have found to be toxic. In the US, they've only banned 11.

That's why we created our Safe Beauty Philosophy -- banning over 1,300 chemicals from the PUR attitude lab, placing our products amongst the safest in the industry.


we are on a mission to transform lives and get safe, healthy products in the hands of everyone.


we are proud to be...

  • NO Parabens
  • NO Mineral Oil
  • NO Phthalates
  • NO Animal By-Products
  • NO Sodium Lauryl Sulfate
  • NO Synthetic Colors
  • NO Synthetic Fragrances
  • Cruelty Free
  • Anti-Pollution


as we celebrate men and women of all ages and skin types...

I love PUR attitude because I know that what I am putting on my skin is safe.

Kathy M., Ypsilanti, MI

Before discovering PUR attitude, I didn’t know what kind of harsh chemicals were in my beauty routine. I didn’t know because I wasn’t informed.

Christina A., Weston, FL

I'm feeling more confident about my appearance and those stubborn wrinkles. Age is nothing but a number, baby!

Theresa D., Los Angeles, CA



be a part of the safest skin care revolution