Anti-Aging Care For People Who Do Not Have Wrinkles Yet

Anti-Aging Care For People Who Do Not Have Wrinkles Yet

Kristine Merchan

These days, both men and women in their youth are getting a jump start at anti-aging skincare. People have finally embraced the phrase “Prevention is better than cure” and applied it to their skin’s health. The goal is to age gracefully with a very small amount of fine lines and no age spots.

Like the name implies, "anti-aging" means fighting early enough against aging signs. It is a whole lot easier (and cheaper) to prevent skin problems than to fix them.

With that being said, here are a few effective methods to keep your skin from aging signs:

  1. Don’t dry out your skin

A common misconception these days is that you can dry your skin out (with harsh cleansers and toners) and just easily replace that moisture with heavy creams. Avoid products that strip your skin of moisture and its natural oils. A gentle cleansing is all that is needed. And luckily, if you do wish to tone, our Energizing Oxygenating Toner doesn't contain any of those drying chemicals and is so light that it does not dry out the skin. (Try: Energizing Oxygenating Toner, $29.00 [coming soon] and Purifying Rice Face Wash, $24.00)


  1. Ask your doctor about your prescription medication

A lot of people get put on pills and topically applied creams when they are younger. You could continue in this cycle for years even after you don’t need that medication anymore. Some of these medications (like birth control and creams applied to the skin) could have negative effects on your skin giving you even more problems. If you’ve been on some medication for a while and you’ve been battling a skin issue that won’t go away, I recommend that you go see your doctor. You could be cleared off medication or put on a different dosage that works better with your body.


  1. Avoid Botox for as long as you can

A lot of people in their 20s are now convinced that Botox is the easiest way to avoid wrinkles and other lines that appear as we age. Botox is a (mostly) harmless procedure which is considered safe, but it is still not the best option. Having a good skincare routine, with the right products, will be better and cheaper for you. (Try: Insta-Results Face Lift Gel, $65.00)


  1. Wear sunscreen daily

It is very important that you wear sunscreen every day because of the harmful effects of the sun rays on the skin. The UVA rays are responsible for skin aging; exposure speeds up aging signs like wrinkles and fine lines. Sun rays also penetrate through clouds, windows and clothing so you still need sunscreen even on that cloudy day when you can’t see the sun anymore.


Anti aging doesn’t always come in a tube. Most times, it’s how you take care of your skin and the things you avoid that help the most. Anti aging is almost a lifestyle on its own, so changes will have to be all over, not just a change in beauty products.

Read more →

Is water actually bad for your skin?

Is water actually bad for your skin?

Angie Jones

Oh, the holidays.

It’s that time of year where we really shouldn’t (although we always do) feel bad about our winter bodies, splurge on frivolous things (and then regret it), and wish we had booked that vacation on a sunny island somewhere sipping margaritas. Maybe we should we have thought twice about our winter body in that bikini. Oops. Maybe I’ll tackle that in the new year.

But most of all, it’s that time of year when the weather drops and your skin starts to feel a little bit drier than normal.  How will you be prepping your skin this season?

Before you say “I will be drenching myself with my $150 moisturizer every morning”, let me ask you: What is the #1 ingredient in that product? In fact, what is the #1 ingredient in majority of the skin care products currently on the market (splurge or steal)?

If you haven’t been living under a rock, you would guess that the answer is: Water. And you would be correct! Majority of the time, Water is the #1 ingredient found in skin care products. But why is that? Why is water included in my skin care ingredients? Is it moisturizing? Is it hydrating?

Now, let’s pause for a moment and go back to that sunny beach vacation that we were just talking about. You’ve found yourself enjoying the sun and the sand. You may have sipped a margarita or two and ended up just sun bathing in the water for 2 or 3 hours. You look down at your hands to admire that beautiful tan and “Oh My!” What happened to your fingers and toes? You’ve been sitting in the water for so long that your skin has become wrinkled like a prune!

So tell me again, why is Water the #1 ingredient found in skin care products?

Why would I be using an anti-aging serum to plump up my wrinkles and fine lines when the number one ingredient has proven to dry out my skin and wrinkle it?

We, at PUR attitude, created our products with our everyday skin care routines in mind. And with that came questions about why we use the products we do? Why are certain ingredients essential? What we came up with will blow your mind…

Quick lesson: Hyaluronic Acid is a carbohydrate that occurs naturally and is found in virtually every cell of our body. It draws up to 1,000 times its weight in water (i.e. it’s more hydrating than water) and works hand-in-hand with the collagen in our skin. High levels of Hyaluronic Acid equals moisturized, firmer, and nourished skin. When collagen fibers lack Hyaluronic Acid, they start to loosen over time and don’t return to its original size and shape — hence the contribution to wrinkles and creases we see in our skin.

Fun Fact: Most of the dermal fillers that doctors offer to inject into your face and lips are simply just high concentrations of Hyaluronic Acid designed to draw water to that area and hold it there, filling in the wrinkled areas.

And our creation? Skin Care products that replaces water with the power of natural Hyaluronic Acid. You read that right! You will not find any water in any of our ingredients — because all we want is to provide you with products and remedies where each individual ingredient serves its purpose. And surely we would like to provide an actual solution to anti-aging and skin care rather than diluting and masking it in the meantime.

We use only 100% safe and pure ingredients. In fact, we follow the European standard by banning over 1,300 chemicals from our lab that have found to be toxic (the FDA has only banned 11 chemicals, if you’re wondering). PUR attitude was created with the routines of the everyday woman in mind. It was created for you, your mother, your sister, daughter, mother-in-law, cousin, etc. We’re on a mission to transform lives and get healthy, safe, and effective products into the hands of everyone.

Oh, the holidays. It’s that time of year when you start thinking about what to get your loved ones. Show them that you care about their health and well-being. Give them the gift of PUR attitude. I love this time of year.


Read more →